Hey, I’m Neel
(Director, Prudence Finance)
Chartered Accountant and a Licensed CPA, with a Master’s Degree in Finance.
I help startups and mid-sized businesses grow sustainably, ace financial uncertainties and achieve their vision.
My Approach
Finance, Aligned…
Gone are the days when Finance and Accounting was just a compliance function. We dive deep into the business - the vision, objectives of the entrepreneur, risk appetite, etc., and ensure that the finance and tax strategy, tools, accounting and reporting are aligned to the overall direction of the business.
Subjective Decisions, based on Objective Numbers
No more friction between finance and ops. Our modus operandi is to blend financial and non-financial data to provide relevant, objective and well-defined KPIs for the team. We use this objective information to help you take critical, subjective decisions.
Self-Study Finance
Why Optimising Your Financial Model is Crucial
Understanding the inherent risk, contribution margins, break-even points, and potential scenarios are critical in today’s competitive market. How to ensure that the business is given a chance to operate optimally?
(More to come…)
Words from our Clients
Contact Us!
Schedule a complimentary meeting with us to evaluate your requirements and understand our services better!
Curious to know more?
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We will be very frank - not all businesses need our services. And we don't want you to have any regrets!
We, therefore, shall be starting off with a complimentary consultation call, where we understand your business, the challenges and opportunities, and how we can be of help.
If you feel confident about moving ahead, we shall be having a kick-off call to finalise the game plan.
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We always strive to bring our clients maximum value for the fees. To do that, we offer customised and scalable 'packages' suitable for your requirements. We can go through that once we determine the requirements on the complimentary consultation call.
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We always aim to build a long-lasting, transparent and fruitful relationship with our clients.
If it were up to us, we would always be there to support you! However, we do understand that as a business progresses, the requirements may shift.
Ideally, therefore, our engagement would last till either of the two happen -
Your business grows big enough to hire in an in-house finance expert/CFO (we pray for that!)
In case of short-term projects (eg. tax planning), till the implementation of the action plan.
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We work in a structured yet adaptable fashion. Depending on the services requested, we shall be furnishing weekly/monthly financial and management reports, analytics reports and variance analysis, among others.